3 New Brands Just Landed in the LMGF Market 💖
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3 New Brands Just Landed in the LMGF Market 💖

The Love Me Gluten Free Market just got a little sweeter (and a lot cozier)! 🍪🍝

We’re so excited to welcome three new brands: dessert bars baked from a grandma’s recipes, handmade marshmallows from a 100% gluten-free kitchen, and Italian pasta kits made for sensitive tummies.

Every brand in our Market is one we’d happily serve at our own table. Here’s why these three made the cut!

1) Ethel’s Baking Co.

Assorted Ethel's Baking Company cookie party pack with 36 cookies featuring various flavors and designs, arranged on a tray.

Ethel’s started in 2011 in Metro Detroit, when founder Jill Bommarito turned her grandmother Ethel’s baking lessons into a gluten-free dessert company. Celiac disease has been part of Jill’s family for more than thirty years, so every bar and cookie is made in Ethel’s own certified gluten-free bakery. The Pecan Dandy, a buttery pecan pie bar, is the treat that started it all.

Why we love it:

  • GFCO certified and baked in a dedicated gluten-free bakery
  • Woman-owned and built for celiac families
  • Keeps for weeks at room temperature or up to a year in the freezer, perfect for stocking up before the holidays

Where to start: The Best Seller Box is the easiest way to try the favorites, or grab the Cookie Party Pack if you’re feeding a crowd.

You may have spotted Ethel’s Campfire Cookies in our October “Gather Round the Table” box!

Shop Ethel’s Baking Co.

2) XO Marshmallow

Four colorful XO Marshmallow The Ultimate OMG Bundle marshmallows in a clear package, showcasing soft, fluffy treats from xomarshmallow.

XO Marshmallow began with two friends, Kat Conner and Lindzi Shanks, who each put $100 toward an idea for gourmet flavored marshmallows. That small bet grew into Chicago’s first marshmallow cafe. Today, every marshmallow is still handmade in small batches in their kitchen, which is 100% gluten-free and peanut-free.

Why we love it:

  • The whole kitchen is gluten-free, including the graham crackers!
  • Soft, squishy, and so much better than the bagged kind.
  • Vegan Vanilla and Vegan Chocolate Lovers flavors for dairy-free and plant-based eaters.

Where to start: The Cozy Flavors Bundle is made for hot cocoa season, and the Mega Bundle makes an easy gift for the marshmallow lover in your life.

Shop XO Marshmallow 🛒

3) Bellycious

Bellycious gluten-free Italian pasta kit

Bellycious founder Chiara was already running an Italian meal kit company when an IBS diagnosis changed the way she had to eat. Instead of giving up Italian food, she rebuilt her recipes from scratch. Each kit pairs a brown rice, corn, and quinoa pasta with a real Italian sauce made without garlic or onion. Add your own protein or veggies, and dinner is ready in one pan in under 15 minutes.

Why we love it:

  • Certified gluten-free by GFCO and certified low FODMAP by Monash University
  • Lactose-free, garlic-free, and onion-free, without tasting like anything is missing
  • Pasta that actually holds its shape (no mush here!)

Where to start: Can’t decide? The Italian Pasta Variety Pack lets you try a little of everything. Meat lovers should go straight for the Beef Bolognese.

Bellycious was also part of our October “Gather Round the Table” box!

Shop Bellycious 🛒

Find your next gluten-free favorite!

These three brands joined a growing lineup of gluten-free goodies in our Market. Browse all of our brands or shop the full Market 🔎. Orders over $50 ship for free!

Want to discover new brands before anyone else? Our monthly box is packed with unique, tasty, and amazing gluten-free finds, delivered right to your door! 📦

Have a favorite brand that you'd like to see featured in our Market or in our monthly box? We'd love to hear from you. Submit it here!

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